For problems no template will ever fit.
Bespoke systems engineered around your operation, your constraints and your edge — owned entirely by you, with a 30-day warranty and optional support.
Content reviewed
Off-the-shelf got you here. It will not get you there.
There is a moment in every operating company’s life when the SaaS subscriptions stop fitting: the workflow that makes you different is exactly the one no vendor will ever build. You can keep bending your business around other people’s software — or build the system your business actually deserves.
We build the second kind. Smart fridges that sell meals around the clock. Workflow engines that run commercial kitchens. Compliance ledgers for aircraft. Systems with no template, designed from a blank sheet — then covered by a 30-day warranty and, if you want it, a support plan with the same senior team.
Engineered from first principles.
No themes, no recycled architectures — a system designed around the way your business wins.
Discovery & scoping sprint
Two weeks to map the problem, kill the wrong ideas and produce a clickable prototype plus a fixed-price plan.
Bespoke backends
Domain-modelled APIs and data layers built around your entities and rules, with none of the generic CRUD scaffolding.
Workflow engines
Multi-step operational logic for approvals, scheduling and routing — enforced by the software itself.
Hardware-adjacent software
Systems that talk to fridges, kiosks, scanners and sensors — where software meets the physical world.
Integrations
Payments, identity, logistics and legacy systems wired in, so your custom core plays well with everything else.
Warranty & support
A 30-day warranty after launch, then an optional support plan in which the architects who designed the system patch and extend it.
Front-load the unknowns.
When nobody has built the thing before, the biggest risks are the ones you cannot see yet. We order the work to surface them in the first weeks, while they cost little.
01Kill ideas cheaply
The discovery sprint pressure-tests the concept against users, economics and physics — before engineering money burns.
02Prototype the risky part
We build the hardest, most uncertain slice first. If something will not work, you find out in week three.
03Productionise
The proven core gets hardened: security, observability, failure modes, documentation. Deliberately unexciting.
04Run & evolve
Live systems get the original team on call — and a roadmap, because a custom product keeps compounding long after launch.
Your product could be the next case on this page.
Start with a free 4-hour workshopProof in a fridge door.
A connected retail model nobody had built before — sustainable meals, smart fridges and an app holding it together.
01Articles and a latest-news feed in the app
FeelEat Happy Fridge
Sustainable, locally sourced meals in connected fridges: browse menus, scan to unlock, pay in-app, see exactly what is in every dish. A business model that only exists because the software does.
Under the hood.
Custom does not mean exotic. We build on ordinary, proven foundations so the system keeps running long after any single engineer moves on.
Rarely built alone.
A bespoke core tends to grow one of these around it, and it is simpler when the same people build both.
Worth asking any dev shop.
For anyone weighing a bespoke build against another year of workarounds.
Put it in a brief. A senior engineer reads it and replies within one business day.
How do we know custom is actually justified?
Often it is not — and we say so in the discovery sprint. Custom earns its cost when the workflow is your competitive edge, when licence maths stop scaling, or when no vendor covers your physical-world constraints. We show the build-vs-buy maths before you commit.
What does a typical custom build cost and take?
A focused first system usually lands between our standard-product and complex-platform bands over 3–6 months, fixed in writing after discovery. The sprint itself is the cheapest insurance you can buy: a prototype, an architecture and a number — before the real spend.
Who owns the IP?
You do, fully — code, designs, data, cloud accounts. We keep nothing proprietary inside your system. After the 30-day warranty, ongoing support is an optional plan.
Can you maintain a system another agency built?
Yes, after an audit. You will hear plainly what is worth keeping, then we either stabilise and extend it — or show you, with numbers, why a targeted rebuild is cheaper than the maintenance trap.
What if our requirements change mid-project?
Expected. We work in two-week iterations with a quarterly re-planning checkpoint. Scope changes are normal; what we hold constant is the cadence and the quality bar.
Can you work with our existing in-house engineers?
Yes, and we frequently do. We run mixed teams transparently — shared standups, shared repos, shared rotations. Knowledge transfer happens by default, without a separate phase at the end.
Fixed-price or time-and-materials?
Fixed-price for the discovery sprint and any well-defined slice; time-and-materials for the open-ended build, because pretending you can fix-price a months-long product with evolving requirements just incentivises corner-cutting. We give a banded estimate up front and re-forecast every quarter so there are no surprises.
Will we be locked into your stack and tooling?
No. We build on mainstream, well-documented technology (TypeScript, Python, Postgres, Terraform) precisely so any competent team can pick it up. No proprietary frameworks, no obscure dependencies, infrastructure defined as code in your accounts. The point of owning the IP is that you can leave — and we build so you actually can.
Have a problem nobody
sells software for?
Those are our favourite briefs. Describe the workflow, the constraint, the edge — a senior architect replies within one business day.