Streaming services that hold launch night.
Subscriber-facing VOD, CTV and mobile streaming apps — multi-DRM, adaptive-bitrate, churn-aware billing — engineered so the title everyone wants plays without a buffer wheel.
The first buffer wheel is the cancellation.
An owned streaming service lives and dies on two numbers: did it play, and did the subscriber stay. We engineer for both. Adaptive-bitrate delivery and a tuned CDN/transcoding pipeline keep playback smooth from a phone on cellular to a 4K TV on fibre; multi-DRM protects the catalogue without punishing the honest viewer; and billing is built churn-aware, so a failed card recovers instead of silently ending a subscription. We architect for launch-night concurrency from line one — because the night your catalogue drops is the night the platform is judged.
The sector, honestly.
An OTT service is judged in the first ten seconds: the app opens, the title loads, the picture is sharp, and it never stalls. Miss any of those and the subscriber doesn't file a bug — they cancel, and the churn quietly compounds every billing cycle after.
We build owned streaming platforms where playback quality is the product: adaptive-bitrate delivery across a CDN and transcoding pipeline tuned to your library, multi-DRM that protects content on every device, and apps that feel native on TV, mobile and web alike.
Underneath the player sits the business — SVOD, AVOD and TVOD billing built to be churn-aware, entitlements that travel with the viewer across devices, and recommendation that surfaces the next watch before the session ends.
Systems for OTT.
The platforms we ship most often for this sector — each scoped to a number the business actually cares about.
VOD, CTV & mobile apps
Native-feeling streaming apps across TV, mobile and web, sharing one entitlement and playback layer so a subscriber's library follows them.
Multi-DRM & secure playback
Widevine, FairPlay and PlayReady with token-gated playback, so the catalogue is protected without breaking the legitimate viewer's session.
ABR delivery & transcoding
Encode ladders, packaging and a CDN-fronted pipeline tuned for sub-second start and a picture that adapts to whatever the network allows.
Subscription & ad monetization
SVOD, AVOD and TVOD billing, plans and entitlements with dunning that recovers failed cards instead of leaking subscribers.
Recommendation & discovery
Personalised rows, search and continue-watching that move watch-time and surface the next title before the session ends.
Streaming analytics
QoE, concurrency, churn and ad metrics in real time, so a playback problem is seen before a subscriber rage-quits.
Numbers, not slideware.
Every engagement is scoped to a measurable result. The kinds of outcomes we build OTT systems to move — and hold ourselves to.
The hard parts, handled.
The principles we build by in this sector — and what each one means once the system is live.
Engineered for launch night
We design to your peak concurrency and load-test to it, so the catalogue drop is a spec we hit, not a night we survive.
Playback quality is the metric
Every decision is weighed against start time, rebuffer ratio and bitrate — because that is what the subscriber actually feels.
Every device, every network
Adaptive delivery and native apps so a phone on cellular and a 4K TV on fibre both get the best stream their connection allows.
Retention by design
Billing recovers failed payments and recommendation earns the next play — churn is engineered down, not blamed on the content.
From startups to scale.
The kinds of teams across OTT we partner with — each with different stakes, the same standard of craft.
Chosen for the problem.
Framework-agnostic, outcome-opinionated. A representative stack for OTT — the mix bends to your problem, never the reverse.
One team. Zero hand-offs.
The CODT disciplines we most often combine to build for OTT — same architecture, same engineers, no integration tax.
Questions, answered.
The things buyers in OTT ask us most. Anything else — put it in a brief, a senior engineer replies within a business day.
Will it hold up on launch night?
That is the engineering target. We design to your peak concurrency and load-test the CDN, transcoding and playback path against it, so a catalogue drop is planned for rather than feared.
Which DRM do you support?
Widevine, FairPlay and PlayReady, with token-gated playback and entitlements — so the catalogue is protected to studio standards across TV, mobile and web.
Can you build for TV, mobile and web at once?
Yes — we ship native-feeling apps for CTV, mobile and web that share one entitlement and playback layer, so a subscriber's library and progress follow them across devices.
Do you handle SVOD, AVOD and TVOD billing?
All three. We build plans, entitlements and ad or transactional monetization with churn-aware dunning that recovers failed cards instead of silently losing the subscriber.
How do you keep playback smooth on poor connections?
Adaptive-bitrate delivery means each viewer gets the best quality their network sustains, with graceful step-down rather than a frozen frame or a buffer wheel.
Got a catalogue that
can’t afford to buffer?
Tell us your peak concurrency, your devices and your monetization model. A senior engineer replies within one business day with an architecture read.