Adaptive bitrate streaming (ABR)
Adaptive bitrate streaming (ABR) is a video-delivery technique that encodes one stream into a ladder of quality levels and lets each viewer's player switch between them mid-playback, so picture quality tracks the viewer's real bandwidth instead of freezing when the connection dips.
We build ABR pipelines as part of our audio and video streaming service: live ingest over RTMP, SRT or WebRTC, adaptive bitrate transcoding, and per-title encoding so a talking-head clip does not get the same bitrate as fast-moving sport. Perceived quality is checked with VMAF scores. It holds up at scale. The streaming backbone we built for Bizzabo delivers live events to 50K+ peak concurrent viewers with stream start under 1.5 seconds, and RushTix’s ticketed comedy shows hold a 2.4-second median join time with a rebuffer ratio under 0.4%. Those numbers depend on tuning the bitrate ladder to the real audience and their devices.
