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Discipline 12 — of 14

Design that ships, not just decorates.

Research-led product design from the team that also writes the code — flows, systems and interfaces measured by what users actually do with them.

40+Products designed & shipped
5.0Client rating
0Handoff gaps

Content reviewed

The discipline

Pretty interfaces fail in production every day.

Discipline12 / 14
FocusResearch-led product design
Proof40+ products designed & shipped
EngagementSenior-led · 30-day warranty

The graveyard of software is full of beautiful Figma files: flows that demo well and collapse against real data, edge cases discovered in week one of engineering, design systems abandoned by the second sprint. Most of that work fell into the gap between a design agency and a dev shop.

Our designers sit inside an engineering studio. Every flow is designed against real data, real constraints and the engineers who will build it — often the same week. What you approve is what ships, because the people who drew it answer to the people who code it.

What you get

Research to handoff.

The full design discipline — run inside the same walls as the engineering that follows it.

01

Product research

User interviews, workflow shadowing and competitive teardown — evidence before pixels.

02

UX architecture & wireframes

Flows, hierarchies and states mapped completely — including the empty, error and edge states demos hide.

03

Design systems

Token-based component systems your product can keep growing on for years after we hand them over.

04

Hi-fi UI design

Production-grade interface design with craft in the typography, motion and detail users feel but cannot name.

05

Prototyping & testing

Clickable prototypes in front of real users before engineering money is spent on the wrong idea.

06

Design-to-code handoff

Tokens, specs and components landing directly in the codebase, handed over by people the engineers see every day.

How we deliver

Evidence, then craft.

Taste matters here, but only after the research has ruled out the wrong ideas.

01Understand the work

We watch real users do the actual job — the workarounds, the swearing, the sticky notes. That is the spec.

02Structure before surface

Information architecture and flows agreed in low-fi, while a change still costs minutes.

03Craft the system

Hi-fi design built as a token-based system — every screen makes the next one cheaper.

04Test & tighten

Prototype testing with real users, then iteration. We count completed tasks, and the compliments are a bonus.

Your product could be the next case on this page.

Start with a free 4-hour workshop
In strangers' hands daily

The two-tap test.

A consumer experience designed and engineered under one roof — scan, browse, pay, trust.

FeelEat Happy Fridge

01Menu tabs per company and category, with diet icons

Case study — Design · Mobile

FeelEat Happy Fridge

A mobile experience that had to make buying from a fridge feel effortless and trustworthy — menus, ingredients, allergens and payment in a flow anyone’s grandmother could finish.

$10M+Valuation
24/7Self-service UX
2 tapsTo purchase
Tools we reach for

Shared with the people who build it.

Design tooling wired straight into the engineering pipeline — tokens out, components in.

FigmaDesign TokensStorybookFramerMazeLottie / RiveAccessibility auditsZeroheight
Before you ask

How we argue about design.

What working with designers inside an engineering studio changes, and what it costs.

Anything we missed?

Put it in a brief. A senior engineer reads it and replies within one business day.

Can we use your design team with our own developers?

Yes — we deliver systems, tokens and specs your engineers will actually enjoy receiving, plus office hours during implementation. Designs are documented for builders, because builders sit next to our designers all day.

How do you measure design success?

Task completion, time-to-value, error rates and retention — agreed as targets during research. If a screen tests badly it goes back to work, however nice it looks.

Do you redesign existing products?

Constantly. We start with a UX audit against your analytics and support tickets, then prioritise by user pain rather than visual age. Often the highest-ROI redesign touches only three screens.

What does a design engagement cost?

Scoped and fixed in writing after the paid discovery sprint ($2,900–4,900, credited in full against the build). A standalone research-and-design sprint is priced on scope; when design and build run together, it folds into one product budget with one number.

Will the design system survive in code?

Yes, because we hand it off as design tokens (colours, type, spacing) implemented in Tailwind/CSS variables and a component library in Storybook. Designers and engineers work from the same source of truth.

Is accessibility included?

Always. We design to WCAG 2.2 AA by default — colour contrast, keyboard navigation, screen-reader labelling, focus states. We don't bolt accessibility on after launch.

How many users do you need to test with to find real problems?

Five to eight per round catches the large majority of usability issues — the Nielsen finding holds up in practice. We'd rather run three small rounds across the project than one big study at the end, because the value is in iterating on what you learn.

Do you do user research, or just visual design?

Both, and the research is the part that prevents expensive mistakes. We run interviews, journey mapping, and usability tests to find the real pain before designing anything. We can do a visuals-only engagement, but we'll say up front that skipping research means we're decorating an assumption.

Let’s scope it

Have a product that deserves
better design?

Tell us where users struggle or where the vision outruns the interface. A senior product designer replies within one business day.