Design that ships, not just decorates.
Research-led product design from the team that also writes the code — flows, systems and interfaces measured by what users do, not what stakeholders applaud.
Pretty interfaces fail in production every day.
The graveyard of software is full of beautiful Figma files: flows that demo well and collapse against real data, edge cases discovered in week one of engineering, design systems abandoned by the second sprint. The gap between design agency and dev shop is where products go to die.
Our designers sit inside an engineering studio. Every flow is designed against real data, real constraints and the engineers who will build it — often the same week. What you approve is what ships, because the people who drew it answer to the people who code it.
Research to handoff.
The full design discipline — run inside the same walls as the engineering that follows it.
Product research
User interviews, workflow shadowing and competitive teardown — evidence before pixels.
UX architecture & wireframes
Flows, hierarchies and states mapped completely — including the empty, error and edge states demos hide.
Design systems
Token-based component systems your product can grow on for years — not a one-off art project.
Hi-fi UI design
Production-grade interface design with craft in the typography, motion and detail users feel but cannot name.
Prototyping & testing
Clickable prototypes in front of real users before engineering money is spent on the wrong idea.
Design-to-code handoff
Tokens, specs and components delivered into the codebase — by colleagues, not over a wall.
Evidence, then craft.
Taste matters — but it comes after the research has killed the wrong ideas.
01Understand the work
We watch real users do the actual job — the workarounds, the swearing, the sticky notes. That is the spec.
02Structure before surface
Information architecture and flows agreed in low-fi, where changes cost minutes instead of sprints.
03Craft the system
Hi-fi design built as a token-based system — every screen makes the next one cheaper.
04Test & tighten
Prototype testing with real users, then iteration. Applause is nice; task completion is the metric.
We have shipped this before.
A consumer experience designed and engineered under one roof — scan, browse, pay, trust.
FeelEat — Happy Fridge
A mobile experience that had to make buying from a fridge feel effortless and trustworthy — menus, ingredients, allergens and payment in a flow anyone’s grandmother could finish.
Chosen for the problem, not the résumé.
Design tooling wired straight into the engineering pipeline — tokens out, components in.
One team. Zero hand-offs.
Disciplines most often combined with product design — same architecture, same engineers, no integration tax.
Questions, answered.
The things buyers of product design ask us most. Anything else — put it in a brief, a senior engineer replies within a business day.
Put it in a brief. A senior engineer — not a sales rep — replies within one business day.
Q.01Can we use your design team with our own developers?
Yes — we deliver systems, tokens and specs your engineers will actually enjoy receiving, plus office hours during implementation. Designs are documented for builders, because builders sit next to our designers all day.
Q.02How do you measure design success?
Task completion, time-to-value, error rates and retention — agreed as targets during research. We will happily lose a subjective taste debate and win the usability test.
Q.03Do you redesign existing products?
Constantly. We start with a UX audit against your analytics and support tickets, then prioritise by user pain rather than visual age. Often the highest-ROI redesign touches three screens, not thirty.
Q.04What does a design engagement cost?
A research-plus-design sprint for a focused product area typically starts around $15k–$40k, fixed after scoping. Paired design-and-build engagements fold it into the product budget — one team, one number.
Q.05Will the design system survive in code?
Yes, because we hand it off as design tokens (colours, type, spacing) implemented in Tailwind/CSS variables and a component library in Storybook. Designers and engineers work from the same source of truth.
Q.06Is accessibility included?
Always. We design to WCAG 2.2 AA by default — colour contrast, keyboard navigation, screen-reader labelling, focus states. We don't bolt accessibility on after launch.
Q.07How many users do you need to test with to find real problems?
Five to eight per round catches the large majority of usability issues — the Nielsen finding holds up in practice. We'd rather run three small rounds across the project than one big study at the end, because the value is in iterating on what you learn, not in a large sample size.
Q.08Do you do user research, or just visual design?
Both, and the research is the part that prevents expensive mistakes. We run interviews, journey mapping, and usability tests to find the real pain before designing anything. We can do a visuals-only engagement, but we'll say up front that skipping research means we're decorating an assumption rather than solving a validated problem.
Have a product that deserves
better design?
Tell us where users struggle or where the vision outruns the interface. A senior product designer replies within one business day.