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Industry 12 / 15 — Connected fitness & wellness

Fitness products people stick with.

Coaching apps, gym platforms and connected fitness products. Wearable data flows straight in, and the app is designed to keep people coming back.

HealthKit · FitWearables, first-class
Real-timeSync across devices
HabitBuilt to retain

Content reviewed

A fitness app wins on week three, not day one.

Anyone can ship a workout tracker; keeping people in it past the initial burst is the real engineering and design problem. We build wearable integration as a foundation so HealthKit and Google Fit data flows in instantly, keep metrics synced in real time across watch, phone and web, and design the habit loops, challenges and coaching that turn a download into a daily routine. Retention is the number we build toward.

The data lives on the wrist.

In this sector, we build
Coaching & training appsWearable & health integrationGym & studio platformsConnected fitness hardware

Fitness software has one brutal metric: retention. The market is full of beautifully designed apps that users abandon in week three. Winning means meeting people where their data already lives — their watch, their ring, their wearable — and giving them a reason to return.

We build connected-fitness products with HealthKit and Google Fit integration as a foundation, real-time sync across devices, and the coaching, habit and community design that turns a download into a daily habit.

Behind the app, we build the gym, studio and trainer operations — membership, booking, payments — so the business side runs as smoothly as the workout on screen.

What we build

Systems for fitness.

What we build for fitness teams. However different the products look, the brief underneath is nearly always retention.

01

Coaching & training apps

Programmes, workouts and progress tracking with the engagement design that beats week-three churn.

02

Wearable & health integration

First-class HealthKit, Google Fit and device integrations so the data users already have just works.

03

Gym & studio platforms

Membership, booking, payments and class management for gyms, studios and trainers.

04

Connected fitness hardware

App-plus-device experiences for connected equipment, with real-time metrics and sync.

05

Community & habit

Challenges, streaks, leaderboards and social features that turn solo effort into a sticky routine.

06

Coaching & content delivery

Live and on-demand classes, plans and creator content delivered smoothly on every device.

Outcomes we target

What your app starts with.

Retention curves come after launch, so we promise the starting kit instead: these four foundations are in the build before your first user opens it.

HealthKit · FitWearable data, first-class
Real-timeSync across phone, watch, web
Habit-ledDesigned for retention
PersonalAdaptive coaching & nudges
How we approach it

How we fight churn.

The principles behind our fitness work, and the shape each one takes in a shipped app.

01
Principle

Retention is the metric

In practice

We design for the return visit — habit loops, streaks and timing tuned to keep people coming back.

02
Principle

Meet the data where it lives

In practice

HealthKit and Google Fit are first-class, so users’ existing watch and wearable data flows in from day one.

03
Principle

Real-time across devices

In practice

Workouts, metrics and progress stay in sync across phone, watch and web without the user thinking about it.

04
Principle

Coaching that feels personal

In practice

Programmes and nudges adapt to the individual, because generic plans are the fastest route to churn.

Who we build for

From single studio to franchise.

Coaching apps, gyms, makers of connected hardware and corporate wellness teams. The app looks different for each of them.

Coaching & training appsGyms, studios & franchisesConnected fitness hardwareWellness & mental healthCreator-led fitnessCorporate wellness
Tools we reach for

Close to the sensors.

The usual pieces of our fitness builds. The wearables you target set most of the rest.

Swift / KotlinReact NativeHealthKit / Google FitBLE & wearablesNode.jsPostgresReal-time syncAWS
The services behind it

From sensor to home screen.

Fitness products cross hardware, app and cloud. No part of that chain is handed to another vendor.

Next industry — 13 / 15OTT Platforms →
Before you ask

Wearables first, then churn.

The five we answer most, from device data to keeping streaks alive.

Do you integrate with Apple Health and Google Fit?

Yes. We connect to HealthKit and Google Fit, so the activity and health data your users already track shows up in your app.

Can you build for connected fitness hardware?

We build app-plus-device experiences for connected equipment, with real-time metrics and cross-device sync.

How do you tackle retention?

We design habit loops, streaks, challenges and adaptive coaching tuned to the return visit — because week-three retention is what fitness products live or die on.

Can you handle gym and studio operations too?

Membership, booking, payments and class management for gyms, studios and trainers are part of what we deliver.

Can you deliver live and on-demand classes?

Yes — live and on-demand class delivery, plans and creator content streamed smoothly across devices are part of the platforms we build.

Anything we missed?

Put it in a brief
Let’s scope it

Do your users stop
after a few weeks?

Tell us what you are building, which wearables it needs to talk to and where users drop off. A senior engineer gets back to you within one business day.