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Industry 12 / 15Connected fitness & wellness

Fitness products people stick with.

Coaching apps, gym platforms and connected fitness products — with wearable integration as a first-class citizen and the engagement design that keeps people coming back.

HealthKit · FitWearables, first-class
Real-timeSync across devices
HabitBuilt to retain

A fitness app wins on week three, not day one.

Anyone can ship a workout tracker; keeping people in it past the initial burst is the real engineering and design problem. We build wearable integration as a foundation so HealthKit and Google Fit data flows in instantly, keep metrics synced in real time across watch, phone and web, and design the habit loops, challenges and coaching that turn a download into a daily routine. Retention is the number we build toward.

The sector, honestly.

In this sector, we build
Coaching & training appsWearable & health integrationGym & studio platformsConnected fitness hardware

Fitness software has one brutal metric: retention. The market is full of beautifully designed apps that users abandon in week three. Winning means meeting people where their data already lives — their watch, their ring, their wearable — and giving them a reason to return.

We build connected-fitness products with HealthKit and Google Fit integration as a foundation, real-time sync across devices, and the coaching, habit and community design that turns a download into a daily habit.

Behind the app, we build the gym, studio and trainer operations — membership, booking, payments — so the business side runs as smoothly as the workout on screen.

What we build

Systems for fitness.

The platforms we ship most often for this sector — each scoped to a number the business actually cares about.

01

Coaching & training apps

Programmes, workouts and progress tracking with the engagement design that beats week-three churn.

02

Wearable & health integration

First-class HealthKit, Google Fit and device integrations so the data users already have just works.

03

Gym & studio platforms

Membership, booking, payments and class management for gyms, studios and trainers.

04

Connected fitness hardware

App-plus-device experiences for connected equipment, with real-time metrics and sync.

05

Community & habit

Challenges, streaks, leaderboards and social features that turn solo effort into a sticky routine.

06

Coaching & content delivery

Live and on-demand classes, plans and creator content delivered smoothly on every device.

Outcomes we target

Numbers, not slideware.

Every engagement is scoped to a measurable result. The kinds of outcomes we build fitness systems to move — and hold ourselves to.

HealthKit · FitWearable data, first-class
Real-timeSync across phone, watch, web
Habit-ledDesigned for retention
PersonalAdaptive coaching & nudges
How we approach it

The hard parts, handled.

The principles we build by in this sector — and what each one means once the system is live.

01
Principle

Retention is the metric

In practice

We design for the return visit, not the install — habit loops, streaks and timing tuned to keep people coming back.

02
Principle

Meet the data where it lives

In practice

HealthKit and Google Fit are first-class, so users’ existing watch and wearable data flows in from day one.

03
Principle

Real-time across devices

In practice

Workouts, metrics and progress stay in sync across phone, watch and web without the user thinking about it.

04
Principle

Coaching that feels personal

In practice

Programmes and nudges adapt to the individual, because generic plans are the fastest route to churn.

Who we build for

From startups to scale.

The kinds of teams across fitness we partner with — each with different stakes, the same standard of craft.

Coaching & training appsGyms, studios & franchisesConnected fitness hardwareWellness & mental healthCreator-led fitnessCorporate wellness
Tools we reach for

Chosen for the problem.

Framework-agnostic, outcome-opinionated. A representative stack for fitness — the mix bends to your problem, never the reverse.

Swift / KotlinReact NativeHealthKit / Google FitBLE & wearablesNode.jsPostgresReal-time syncAWS
The services behind it

One team. Zero hand-offs.

The CODT disciplines we most often combine to build for fitness — same architecture, same engineers, no integration tax.

Next industry13 / 15OTT Platforms
Before you ask

Questions, answered.

The things buyers in fitness ask us most. Anything else — put it in a brief, a senior engineer replies within a business day.

Do you integrate with Apple Health and Google Fit?

Yes — HealthKit and Google Fit are first-class integrations, so the wearable and health data users already have flows in from day one.

Can you build for connected fitness hardware?

We build app-plus-device experiences for connected equipment, with real-time metrics and cross-device sync.

How do you tackle retention?

We design habit loops, streaks, challenges and adaptive coaching tuned to the return visit — because week-three retention is what fitness products live or die on.

Can you handle gym and studio operations too?

Membership, booking, payments and class management for gyms, studios and trainers are part of what we deliver.

Can you deliver live and on-demand classes?

Yes — live and on-demand class delivery, plans and creator content streamed smoothly across devices are part of the platforms we build.

Let’s scope it

Building fitness people
actually stick with?

Tell us about your product, your wearables and your retention goals. A senior engineer replies within one business day.